Partner with us | room2 Hometels UK

Grow with the world's first hometel brand

Who we are

room2 is Lamington Group’s latest brand, designed to fill the gap between Airbnb and hotels, offering flexibility and comfort of a home plus the best bits of a hotel. The room2 brand is the company’s response to the future growth opportunities within the extended stay market. Lamington Group has been established as an investor and developer of residential and commercial real estate since 1967. Today, the group has a significant asset holding and is actively investing and developing in quality led real estate. Lamington works to push design boundaries and challenge industry norms to deliver buildings which leave positive impressions on their place and people who use them.



Our vision is to operate over 1000 rooms by 2025 and to be the brand which creates and leads the hometel category in the UK.

in a snapshot

Our team

A team of highly passionate individuals committed to outstanding guest service and forward-thinking innovative developments.

Current pipeline

Over £40m GDV of live development projects across London and the UK.

Our ethos

Always seeking new ways to tackle challenges, we partner with the best to deliver innovative solutions and results.

100% independent & in touch

No board tables and red tape. We are a family business with a repertoire of hands on experience developing and launching highly performing properties.

Partner with us

Hometels are the new hospitality sub-category created and proven by room2. It is a space which room2 wants to define and lead, and is looking for partners to align with along the exciting journey.

Currently Seeking
• 75 – 250 studio / 1 bedroom units
• 3000 – 9500m2 Gross internal area
• Major UK towns and cities, close to transport hubs
• Standalone or mixed use schemes
• New build or conversions
• Class C1 hotel use/STPP

Key Investment Criteria
• Institutional lease
• 20-25 year FRI leases
• Upward index-linked rent reviews
• Strong asset-backed covenant

For more information on our brands, team and recent projects head to our Lamington Group website.


0208 748 2645

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